Mailchimp vs Constant Contact: The Great Email Marketing Showdown
As an email marketer, you are always striving to improve your campaigns, and choosing the right email marketing software can make all the difference in your success. Two of the most popular options are Mailchimp and Constant Contact.
In this blog post, we’ll provide a factual, unbiased comparison of the two platforms, including pricing, features, and overall usability.
Pricing
Let’s start with the thing that matters most to many marketers: pricing. Both Mailchimp and Constant Contact offer a range of pricing plans, depending on the size of your email list and the features you need.
- Mailchimp offers a free plan for up to 2,000 subscribers, as well as paid plans starting at $9.99/month.
- Constant Contact also offers a free trial, but pricing starts at $20/month, regardless of list size.
While Mailchimp offers a lower entry point for small businesses, Constant Contact may be the better choice for organizations with larger email lists.
Features
When it comes to features, both platforms offer many of the same options:
- Drag-and-drop email editors
- Marketing automation
- A/B testing
- List segmentation
- Reporting and analytics
However, there are a few key differences:
- Mailchimp offers more native integrations with other apps and tools.
- Constant Contact has more advanced e-commerce integrations (which can be important for businesses that sell products online).
Ultimately, the right platform for you will depend on your specific needs and priorities.
Usability
Both Mailchimp and Constant Contact are known for being user-friendly and easy to navigate. However, there are a few differences in terms of ease-of-use:
- Mailchimp’s user interface is more modern and visually appealing.
- Constant Contact has a more straightforward email builder, making it easier to create simple campaigns quickly.
Again, which platform is best for you will depend on your personal preferences and how you like to work.
Conclusion
So, which platform is better for your business: Mailchimp or Constant Contact?
Ultimately, there’s no one-size-fits-all answer. Both platforms offer similar features and pricing, with some key differences in usability and integrations.
Your best bet is to try each platform out for yourself and see which one feels like the best fit.
Regardless of which platform you choose, remember that creating high-quality campaigns is key to achieving email marketing success!